The fastest way to enter the African markets

Africa2b is a business-to-business (B2B) platform that provides a unique and effortless link between companies.

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Reinventing Business

Open New Markets and Diversify Your Customer Base

Multichannel Services

69% of buyers say they want omnichannel and multichannel services.

User Experience

An overwhelming 75% of B2B buyers and 84% of C-level executives now rely on online sources for purchasing information.

Fastest Market

B2B Buyers Who Engage Digitally Prior to Purchase Are 2X-8X More Likely to Return

Global Reach

38% more convenient since online is open 24 hours a day

Boost Sales

22% Faster order process

Products Reach

11% Get more information about products


Africa Opportunities

Digital Transformation
  • The adoption of digital technologies is on the rise in Africa, creating opportunities in e-commerce, fintech, and other tech-related industries.

Large and Growing Consumer Base
  • Africa is home to over 1.3 billion people, making it the second most populous continent in the world. Its population is young and rapidly growing, which presents a substantial consumer market with increasing purchasing power.

Untapped Markets
  • In many sectors, African markets remain relatively untapped compared to other regions, offering the potential for early-mover advantages and market share growth.

Economic Growth

Many African economies have been experiencing robust economic growth rates in recent years, driven by factors such as urbanization, increased foreign investment, and infrastructure improvements. This growth creates opportunities for businesses to tap into emerging markets.


Africa's urban population is rapidly growing, leading to increased demand for consumer goods, housing, and infrastructure development in cities.

Trade Agreements

Regional trade agreements, such as the African Continental Free Trade Agreement (AfCFTA), aim to promote intra-African trade and provide a framework for businesses to expand their operations across borders.